Let’s get straight to the point. Your campaigns have significant goals, and I’m here to help you achieve them—and beyond. My analytical approach to search and social focuses on measuring what works and what doesn’t, and then using automation to deliver results more efficiently.
I’ve identified three common challenges that SaaS companies often face when asking me for audit. If any of these resonate with you, let me know.
Incubator – “Get Started with Confidence”
You know what to do. But not how.
Avoid costly mistakes and gain clear performance insights right from the start. Perfect for B2B SaaS businesses investing under €10k, but open to scaling once you achieve the desired payback period.
It’s about helping you get your ads running and tracking accurately.
“It’s rare to find someone with both technical and strategic expertise. Thanks to Tomas, we sold out Marketing Festival, even after a 4-year break.”
Jindrich Faborsky, Founder of Marketing Festival (see the full testimonial)
Priority Path – “Focus and Align for Growth”
You know what to do. And how. But where to start?
Are you overwhelmed by the multiple initiatives your marketing team could take on? I’ll help you prioritize and create a clear roadmap so you know what to expect, ensuring you’re testing at the right time and avoiding wasted resources while scaling the channels that are already performing.
It’s about prioritization, scaling faster what is working, and finding performance outliers.
“Now I finally feel confident in knowing exactly where to focus and how to execute our performance marketing plan.”
Aamer Hasu, Head of Marketing at Vainu (see the full testimonial)
Momentum – “Accelerate Without Hiring”
You know what to do. And how. And where to start. But you need to speed it up.
Are you struggling to keep the pace? You’ve managed to grow, but now the volume of campaigns, assets, and tools is becoming difficult to manage. I’ll help your senior team streamline processes so you can scale without the need for additional hires. From automating repetitive tasks like building daily updated reporting in BigQuery to semi-automated LinkedIn bidding, your team can focus on what matters.
It’s about helping your senior performance specialists automate mundane tasks and maximize their impact.
“It wasn’t like any audit I’ve seen—it was a clear roadmap with actionable steps to boost efficiency. We cut our CPA by 20% while keeping the same volume, all in the first month.”
Barbora Petrikova, Marketing Director at Rouvy (see the full testimonial)
I want to be clear: This is not another audit; instead, expact a plan outlining what, when and how to get to your goal effectivelly. We’ll have three meetings to ensure you are on the right track and get the most out of this plan.
Need more details?
How It Works?
- I’ll review your ad accounts and reporting.
- Initial call to better understand how your business operates. (about 30 minutes)
Following a second call with the person/team managing the campaigns. (usually up to 1 hour) - I work on the deliverables (approx.2 weeks)
- Roadmap presentation (2 hours)
- One week later, we’ll have the 1st follow-up call (1 hour)
- After one month, we’ll meet again to evaluate the initial results and ensure you’re on the right track. (1 hour)
Within the first week you can reach out with any questions. I’ll reply or record an explanatory video if needed.
To make it clear – My goal is to ensure you get all the necessary actions implemented within the first week and we have anough data to review the process after a month.
What You Get?
The roadmap is always tailored to your needs and current stage but typically include the following three parts:
1. Strategic
- Revalidating campaign objectives and budget allocation, considering channel profitability, volume targets, etc.
- Identifying the biggest opportunities within your accounts.
2. Campaign Setup
- Analytics
- Technical setup and tracking: Are we measuring correctly?
- Leveraging business data within online channels.
- Targeting
- Evaluating channels used and the relevance of targeting to your ICP.
- Creative Analytics
- Assessing ad formats and the relevance of the proposition in the ad copy.
3. Account Efficiency
- Evaluating your tool stack and maximizing their use.
- Automation possibilities
After the presentation, you’ll receive:
- A recording of the presentation.
- The roadmap in slide format.
- Recommended changes for your dev or scripts all in a Notion document.
- And of course the 2 followup sessions.
How much is it?
The price depends on the complexity of your campaigns and your goals, so I price each roadmap individually. But to give you an idea, they usually start at €3,000. This covers the initial discussion, the full roadmap, the two follow-ups, and ongoing support during the first week to ensure everything is implemented smoothly.