Marketing Festival: Can LinkedIn Ads Sell 1,200 Tickets?
Tomas Komarek
January 31. 2026
1,200 Seats Filled
Without Price Cuts
COMPANY
industry
Marketing conference
collab
6 months
size
1,200+ attendees
It’s rare to find someone with both technical and strategic expertise. Thanks to Tomas, we sold out Marketing Festival, even after a 4-year break.
Jindrich Faborsky
Founder of Marketing Festival
Situation
After a four-year COVID break, Marketing Festival returned with 1,200 seats at $500.
Goal
Sell out the event.
Results
- Sold out weeks before the conference.
- 1,200 tickets at full price — no discounts.
Is it hard for you to get the right people to attend your event — even with amazing speakers?
Marketing Festival needed to sell 1,200 tickets at $500 each, bring people to Brno, and do it after a four-year break caused by COVID.
Weeks before the event even started, every seat was gone — sold out with zero discounts. See how we did it.
The Challenge
Turning a Conference Into a “Must-Attend” Moment
After four years off the market due to COVID, Marketing Festival, the challenge wasn’t trust or awareness.
Marketing Festival already had credibility.
The real challenge was reigniting hype.
Generating enough excitement, urgency, and FOMO to:
- Fill 1,200 seats without discounting
- After four years off the market
- Without any recent momentum to rely on.
- With cold audience and inactive past customers
For events like this, excitement sells tickets, not explanations.
If the event didn’t feel scarce and unrepeatable, people would wait.
And waiting kills ticket sales.
The Solution:
LinkedIn Ads to amplify excitement at scale
LinkedIn ads became one of the core acquisition channels, but not in the usual performance-only ad approach.
LinkedIn is where status, career identity, and peer comparison live.
It’s ideal for amplifying:
- Speaker authority: Highlighting world-class speakers
- Social proof: Choosing audiences that care about being in the room
- Momentum: Reinforcing that this event is rare and unrepeatable
- Making scarcity visible: how many tickets are left
Ads were amplifying excitement at scale.
Results: Sold Out.
After four years off the market, Marketing Festival returned. Not quietly, but decisively:
✔ 1,200 tickets sold
✔ Conference sold out
✔ No discounts needed
✔ LinkedIn ads as a core growth channel
Most people can set up LinkedIn ads.
Very few understand:
- Why certain messages create desire
- When to build anticipation instead of pushing sales
- Which audiences to target
- How to think beyond short-term clicks toward long-term sales momentum
And that combination made the difference.
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