Experiments over opinions. Signals over hope.
Paid Media You Can Actually Steer
When performance changes, you should know why.
What you need is a system that turns paid media into early answers, not late surprises.
COMMON MARKETING CHALLENGE
Growth feels Unpredictable?
As a Head of Marketing / Growth at a B2B SaaS company, you’ve likely faced these challenges:
Pipeline
Guesswork
MQLs pile up, but pipeline? Fuzzy and unpredictable.
Your team doubts its own impact; the board even more so.
Painful
Waiting
Long sales cycles. No early signals. You wait months for answers—and when results arrive, it’s too late to fix it.
You just hope it will work.
Trying
Everything
Delayed results force you to bet on every front. Deep down, you know growth isn’t a checklist—but everything feels urgent, and nothing moves the needle.
CONSULTING + EXECUTION
The System I Use to Create Predictability
Define the right objective → create early signals → iterate fast → execute hands-on
OBJECTIVES
Right Objective:
Focus creates leverage
I map your actual funnel and identify the choke point that is slowing your growth the most.
We don’t optimize everything. We focus on the one stage that creates leverage now. This is what enables speed later.
Output: A clear objective, expectations, and a plan we can move on immediately.
EARLY
SIGNALS
Early Signals:
Revenue confirms. It doesn’t steer.
I connect the middle: product usage, onboarding signals, sales CRM milestones.
If dev is a bottleneck, I can build an 85% version so we can learn now and make it proper later.
Output: Signals that tell us weeks or months earlier what’s working and what’s not.
SPEED
Fast Iteration:
Strategy matters. But execution velocity wins.
With clear objectives and early signals, we move fast.
We test quickly, cut waste early, and double down only when evidence shows up.
Ugly is acceptable. Slow ignorance is not.
Output: Learning faster than competitors — and confidence in what to scale.
Hands-On Execution:
One owner. Full context.
Google, YouTube, Meta, LinkedIn, and Microsoft Ads — as one system, not silos.
I help you get them right: with ICP targeting (yes, even on Meta and YouTube), to optimize for buyers, not just leads.
Output: Paid media that fits your business — evolves as it grows — and clarity without coordination overhead.
CASE STUDIES
Proven Results, Year After Year
Cut payback by 262% while growing paid revenue 158%
FOR DEEPNOTE
20% Lower CPA Without Cutting Volume
FOR ROUVY
JOIN THE COMPANIES SCALING SMARTER
FLAT FEES. NO SUPRISES
Straightforward pricing
Goal-Oriented
Strategy
Tailored media plans designed to meet your business goals.
No
Middlemen
Just me on your account: no confusion, no delays. (Slack, email, or biweekly calls.)
Paid Media
Management
Google, LinkedIn, Meta, and MS Ads—handled end-to-end.
Flat
Monthly Rate
I believe in results. No long-term contracts locking you in.
Tracking & Reporting
System
Full setup – feeding actionable data into the mkt. platforms
Execution
Speed
Full setup – feeding actionable data into the mkt. platforms
Real Results. Their Words.
Tomas helped us grow from Seed to Series C. The system we built generates predictable MQLs sales can close, driving predictable pipeline and revenue.
Pål Fredrik Braaten
Director Demand Generation at Sanity.io
It wasn’t like any audit I’ve seen—it was a clear roadmap with actionable steps to boost efficiency. We cut our CPA by 20% while keeping the same volume, all in the first month.
Barbora Petrikova
Marketing Director at Rouvy
Rare mix: deep technical execution with clear business focus. He rebuilt our tracking, validated demand, and brought a systematic approach we hadn’t seen before. That’s what led to a 158% increase in paying customers while cutting the CAC.
Jakub Zitny
Head of Growth at Deepnote
You will not find any better expert on the Czech market, or even in the European region, when it comes to LinkedIn ads.
Lukas Teply
Co-Founder of Marketing Makers
Tomas is probably the best expert on paid digital media I ever had the pleasure to work with. I would recommend his work over any agency, any time.
Jan Gemrich
CMO Heureka group, Co-founder Foccus Design
Great experience! Tomas has outstanding technical abilities, know-how, productivity and work ethics. He adopted immediately in completely different culture of Southeast Asia.
Matteo Sutto
Founder & CEO at RevoU, ex-CMO iPrice
Jan Keselak
CEO at Glami, ex-marketing manager at Martinus
It’s rare to find someone with both technical and strategic expertise. Thanks to Tomas, we sold out Marketing Festival, even after a 4-year break.
Jindrich Faborsky
Founder of Marketing Festival
What It’s Like to Work With Me
YOU CAN COUNT ON ME
Strategy First
I build tactics on strategies that fit your business. No trendy hacks.
I’ll dig deep into your funnel, customers, and numbers. If you’d rather keep things surface-level, I’m not your guy.
“It’s rare to find someone with both technical and strategic expertise.”
Jindrich Faborsky
Founder, Marketing Festival
Keep Delivering
I choose impact over volume. I work with a few clients where I can drive long-term growth.
If you’re looking for a quick fix, look elsewhere.
“He is integral part of our businesses. He is proactive and operate like he owns it.”
Kate Svennson
Senior Demand Gen. Manager, Sanity
No Middlemen
No juniors, no handoffs. You work directly with me. Like an extension of your team.
“I would recommend Tomas over any agency, any time.”
Jan Gemrich
Co-founder, Foccus Design
Ownership & Transparency
I build tactics on strategies that fit your business. No trendy hacks.
I’ll dig deep into your funnel, customers, and numbers. If you’d rather keep things surface-level, I’m not your guy.
“Tomas in one word? Accountability. I can fully trust Tomas.”
Roman Klco
Founder, Polygon Runway
Results Over Aesthetics
I build tactics on strategies that fit your business. No trendy hacks.
I’ll dig deep into your funnel, customers, and numbers. If you’d rather keep things surface-level, I’m not your guy.
“Tomas has outstanding know-how, productivity and work ethics.”
Matteo Sutto
CMO, iPrice
Think we’re a fit?
Schedule a call
FROM FIRST CALL TO FIRST RESULTS
How We Work Together
First Call
A quick intro call to understand your growth stage, challenges, and whether I’m the right partner to help.
A Clear Proposal
I’ll send you a proposal with a brief plan and monthly fee. If needed, I’ll ask for read-only access to validate assumptions before we start.
We Work together!
We align on objectives and tactics. Once aligned, I take ownership — without adding process to your day.
I Keep Delivering
Aligned on Growth, Ready to Build
Clear Plan, Rooted in Your Business
A clear plan based on your data and your goals – not borrowed playbooks.
Signal-First Tracking, Measure What Lets us Act.
Signal quality over quantity.
Tracking is set up to tell us early what’s working — and what won’t predict revenue.
Ship & Iterate, The Plan Gets Done
I take ownership of the campaigns and execute on the priorities we’ve aligned on. Fast. Without waiting for perfect conditions.
Continuous Insight, Not Monthly Surprises
Ongoing insights, not just updates. What’s changing, and why.
Short feedback loops. Clear next steps.
Year After Year
We sync weekly or monthly—short, focused calls. If anything’s off, I’ll flag it early and fix it fast.
Marketing in B2B SaaS is hard.
Working with me isn’t.
Schedule a call
FAQ
What’s your specialty?
Making paid media learn faster.
I break big goals down into smaller, activity-level objectives/signals, so we know sooner what’s working and what’s not. That’s how we move faster, experiment more, and keep outpacing competitors even as you scale.
Can you replace my agency?
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Yes, if you want a senior person owning campaign management and tracking end to end — without layers, handovers, or junior execution.
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No, if you’re looking for a full-service agency covering ad copy, SEO, content, or design.
Who will I be working with?
You will work directly with me.
How do you work with my team?
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I typically plug into your existing workflow (Slack, weekly sprints, etc.).
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I’m comfortable working asynchronously, especially with West Coast teams.
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Instead of frequent meetings, I often use short explainer videos (e.g., Tella) to communicate progress and decisions.
What is your time commitment?
I work based on outcomes and deliverables rather than fixed hours.
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I’m available via Slack and email on working days.
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Regular check-ins can be scheduled as needed.
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I don’t allocate a fixed day per week to a single client.
Do I need to pay upfront?
No. Monthly engagements are invoiced at the end of the month, with a 14-day payment term.
Where are you based?
Prague, Czech Republic (Central European Time – GMT+1)
Other Services
Your paid media should feel controlled. Here’s how I align strategy and execution to drive paid channels that scales with more control, and your confidence in final delivered won pipeline.
CONSULTATION
Growth Sprint
A tailor-made, knowledge-packed plan for your next 3 months.
Manageable milestones, step-by-step guidance, and a clear path to growth.
TRAINING
Agency Team Traininng
Advanced training with my LinkedIn Ads & paid social playbooks.
Perfect for agencies that need to level up fast in B2B SaaS.
