Confident Growth Stories

Are you a B2B SaaS marketer drowning in sky-high CPCs and channels that don’t convert? Sanity felt the same pressure early on. Today, they’re a category leader with a global enterprise customer base. Part 1: EARLY-STAGE GROWTH Search was bleeding money. Users didn’t stay. Growth stalled. The Challenge Sanity just founded and faced brutal competition: Adobe. Salesforce. Contentful […]

Unprofitable paid channels? or CAC too high?Deepnote was right there — and they needed paid to start paying back fast. After taking over their paid acquisition, the turnaround came quickly:72% lower CAC while growing above the plan: 158% more paying customers from paid in the first year only. Approach Learning from the Past The first […]

Do you run paid acquisition with a senior in-house team and still ask:“What can we realistically improve — even by a few percent?” When you’re spending seven figures on media, a “small” improvement can mean hundreds of thousands in incremental revenue. That was exactly Rouvy’s situation. They didn’t expect breakthroughs — just marginal gains. What happened instead? The […]

Is it hard for you to get the right people to attend your event — even with amazing speakers? Marketing Festival needed to sell 1,200 tickets at $500 each, bring people to Brno, and do it after a four-year break caused by COVID. Weeks before the event even started, every seat was gone — sold out […]

Hard to estimate the real profitability of your paid campaigns?Marketing dashboards look good but the real sales pipeline says a different story? Vainu faced the same problem. And to grow without the risk of wasting budget, they needed to fix it fast. After a month of collaboration, Vainu achieved a reliable, consistent analytics and ads setup that enabled […]

Are you selling a premium SaaS in a market full of cheap alternatives? Roman, founder of Polygon Runway, faced this exact challenge early on—competing against 20× cheaper alternatives. Today, Roman has 9,000+ paying customers and serves brands like Google, Nvidia, and Waze. Separate Channels. One Connected Funnel. Treat each channel separately — but connect them through a lead-driven […]

Six Years Inside a System That Had to Be Understood Before It Could Be Fixed The Situation It started quietly. Revenue slipped by roughly 20% YoY. Then 40%. Then 50. Then almost 60%. Month by month, the decline accelerated — right before peak season. Martinus’ Czech business relied heavily on PPC. The agency reacted in the […]

The “Impossible” Problem iPrice had already built massive success through organic traffic alone. But when it came to paid search, agencies delivered a blunt verdict: To promote a business this large, you’ll need $100k–$200k just for tooling. That budget wasn’t acceptable—especially just to test whether PPC could even work. The real challenge wasn’t ads. It was setup […]